Family Express Discontinues Fairlife, Introduces Organic Valley as New Supplier
Company News • June 5, 2019
In light of the events that have recently been uncovered at Fair Oaks Farms, Family Express has decided to discontinue all products sold by fairlife, LLC (a partnership between Coca-Cola and Select Milk Producers Inc.) from our stores. The exposé of animal abuse in the Fair Oaks Farm network is chilling. A factor in our decision was the public response by Fair Oaks, asserting the notion that this was an isolated incident. This is hardly the response you would expect from an organization that gets it. The minimizing of the graphic animal cruelty offers little assurance of change in a culture that is likely in need of fundamental retooling.
Family Express has cancelled pending orders of fairlife/Coca-Cola milk products and will be replacing the line with Organic Valley milk products.
Organic Valley is a privately held company owned by a Co-op of local farmers. There are 143 Organic Valley family farms in Indiana.
Organic Valley treats animals differently (https://www.organicvalley.coop/).
About Family Express
Family Express is a chain of convenience stores and fueling centers. In 2015, FE was awarded the most prestigious award in the Convenience Store Industry, by being named Chain of the Year. In a 2016 independent survey, the Company was ranked at the top among Convenience Store Entities and Customer Service. Family Express was founded in Valparaiso in 1975, and it operates stores throughout Northern and Central Indiana. The Company recently opened its second state-of-the-art Learning Center in Lafayette, IN.
About Organic Valley
Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Organized in 1988, it represents nearly 2,000 farmers in 34 U.S. states and has over $1.1 billion in sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, eggs, and produce. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop